In 1995 when Pierce Brosnan took over the role of James Bond, Omega began their very successful relationship with the James Bond franchise. In his first film, Goldeneye, Brosnan wore the Omega Seamaster Quartz Profession (model number 2541.80.00). However, the producers wanted Bond to look for sophisticated so they changed the watch model to the Omega Seamaster Professional Chronometer (model number 2531.80.00) in later movies.
Prior to Goldeneye, Bond was known for wearing the Submariner watch. However, with the change in product placement in movies, Omega were much happier to work with the Bond franchise and supply products and finance, something their predecessor avoided.
In 2002, for the 40th anniversary of Jame Bond, Omega released a limited edition (10,007 units) of their watch, model 2537.80.00. This was identical to the 2531.80.00 apart from the blue watch dial had the 007 logo inscribed across it and machined in to the caseback. 007 was also inscribed on to the clasp.
The most recent Bond, Daniel Craig from Casino Royale and Quantum Of Solace, wears the Omega Seamaster Planet Ocean and Seamaster Diver 300M in Casino Royale. He even mentions Omega by name when he is questioned by Vesper Lynd. Again, for the launch of this film, Omega released a 007 special of the Professional 300M watch. This featured the 007 gun logo on the second hand and a rifle pattern on the watch face.
In 2006 Omega again released a limited edition James Bond watch. This was a Seamaster Planet Ocean model with a limited run of 5007 units. This had a small orange 007 logo on the second hand, an engraved 007 on the clasp and an engraved caseback.
In Quantum Of Solace, Bond wears yet another Omega watch, the 42mm Seamaster Planet Ocean with a black face and steel bracelet. Yet again, Omega released another limited edition to capitalize on their exposure in this blockbuster movie. This watch featured a checkered PPK grip face with the Quantum Of Solace logo over it.
Over the course of 5 movies from 1995 to 2008, the Omega Seamaster Professional Diver 300M was worn by James Bond. These are a stainless steel bracelet fitted with a blue dial and unidirectional rotatin bezel with a blue ring and a sapphire crystal.
The Omega Seamaster range of watches are seen to be sophisticated and elegant, the kind of watch that would fit the suave super spy. With their tie in to the James Bond franchise, they have gone from strength to strength and have raised significant awareness of their brand.
Many James Bond fans have gone on to buy the Omega watches due to the product placement and the limited editions have proved very popular because of the tie-in with the movies.
Discover more about the Omega Seamaster Chronograph today. These elegant and stylish watches are suitable for any occasion, formal and informal, and will be a great talking point. Read our in depth review of the Omega Seamaster James Bond watches and get yours today.
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